The domain name Area-Rugs.com just sold on Namejet for US$787 which seems like a real bargain compared to the stellar US$405,000 sale of AreaRugs.com last month. Is this really a good reflection of the relative values between hyphenated and non-hyphenated premium .com domains?

In this comparison, the value of the hyphenated version is not even 1% of the sale price for AreaRugs.com. In case you’re wondering, it’s only 0.194%. That’s right, 0.00194!

This figure seems particularly low. If we use this same ratio and apply it to the Hotel-Reservation.com US$209,916 sale, it would value HotelReservation.com at US$108,025,388!

The $787 for Area-Rugs.com is a fair price and only appears to be a steal compared to the $405k end-user price for AreaRugs.com.

Maybe it was the same buyer that picked it up - after all, what’s another 700 bucks when you’ve just spent 400 grand.