The Importance of Domain Names for Website Branding and Traffic

Domain names have a significant impact on the success of any website, blog, store or any other virtual presence which uses a web address as its online identity and location.

The importance of domains for branding and traffic generation makes them highly valuable assets which provide a competitive edge to any sites that are developed on them.

It is essential for companies to secure the right domain names for their businesses and products in order to get a unique advantage over their competitors in the rapidly growing market for Internet-based commerce.

Domain Name Valuation & Prices

Although domain names may be registered for about US$10 each, the majority of valuable ‘premium’ names have already been registered and may only be acquired by buying the name from the current owner/registrant.

Some domains are worth tens of thousands of dollars, a very few have been sold for millions, many are valued from a few hundred to a few thousand but the majority are worthless, especially the one’s that are still unregistered.

Domain Acquisitions

Finding the right domains for your business is critical. Identifying and acquiring the right domains for your business may appear to be quite intuitive at the outset but it has become harder to buy premium domains at affordable prices.

If you’re serious about your company’s online presence, it is worth engaging a specialist domain name consultant or broker to assist in your domain strategy, research, acquisitions and portfolio management.